LOGO VS WORDMARK REGISTRATION
LOGO VS WORDMARK PRO

LOGO VS WORDMARK REGISTRATION

If you have any questions concerning the registration of your brand, the choice of the most appropriate representation, the goods and / or services, pre-registrations, etc. However, no prohibition rights against the use of the word can be inferred from a verbal word / figurative element which is not protected. The more descriptive the word is, the higher the requirements are to the graphics.

Simple or customary graphic designs or embellishments are generally not sufficient for this. However, a non-protectable word sign can become a protection by adding a special graphic design. The entry of a word / figurative mark does not indicate whether the contained character sequence would be protected as a 'pure' word mark. Scope of protection of a word / image mark Many non-Latin characters, such as Chinese, are also displayed as image tags. Picture elements or illustrations (without word components).

Italic or bold words words or single letters in a particular font When used consistently, it helps create a clear and memorable. Locked words (character between the individual characters) A logo or wordmark is a standardized graphic representation associated with an organization. This includes, in particular, the following variants:Ĭombination letter / string and picture element If the applicant applies for the registration of a word sign in a particular notation, font arrangement, font design or color, if it is to a particular visual impression, it is also a word / image mark or image mark. If the trademark contains such characters which can not be represented by a normal font, this is treated as a word / image mark or as a graphic mark. There are constellations in which the brands contain signs which can not be represented by a font but which are nevertheless to be protected. The 5 Different Types of Logos: Wordmark Word mark (or logo type) is a freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning. It can not be said on a general basis that the protection of a word mark is sufficient because it encompasses all forms of representation. Such a word mark generally protects all forms of reproduction which are customary in the trade, in particular case-insensitive or uniform case-sensitivity and the exchange of common font types.Įxample: For a 'Hans' entry there is protection also for HANS, Hans, Hans, Hans Hans Word / figurative marks, logo's They can be represented with a standard font. Wordmarks consist only of words, letters, numbers or other characters. Registration in the wrong form could lead to a cancellation for non-use later or it could be that the protection is not broad enough.

LOGO VS WORDMARK PRO

The Pro and Con regarding international registration through Madrid-Systemīefore registering a trademark it should be wisely considered in which form this trademark should be protected.

Logo vs wordmark